Romney campaign asks firm to shield ‘Snob’ logo

Snob Productions in Grand Junction has worked numerous political events in the region for years.

But former Gov. Mitt Romney’s town hall event Tuesday was the first time a candidate’s campaign had asked owner David Wall to shield his company’s logo from public view.

As a result, logos on the company’s trucks were masked and company workers wore something other than their company-issued T-shirts.

Both bear the company’s logo, a drawing of a woman with her nose turned up over a black ink blot. That is positioned just below the company name, Snob, written in bold red letters.

“I wouldn’t say it was because they didn’t like the name, it had more to do with proper media coverage staying focused on the right place,” said Wall, who formed the company at 2511 Filmore Ave. in 2000. “We’re easy to work with. We don’t mind. I understand these political events.”

While Wall wasn’t directly told why the company was asked to cover its name, he suspected it might have been either because the campaign doesn’t want to appear to be endorsing any company or because of criticism Romney has received for being wealthy, having numerous homes and riding dressage horses.

Wall’s company, which handled the sound and other technical services for Romney’s event at Central High School, is usually the go-to company for political candidates when they come to town.

He provided services to Arizona Sen. John McCain and then-candidate Barack Obama when they campaigned in Grand Junction in 2008, and has provided technical support for several others, including former Vice President Dick Cheney and former state Sen. Josh Penry, R-Grand Junction.

Only once, when Obama held an event at Cross Orchards Living History Farm in Fruitvale in 2008, was Wall’s company asked to position his truck away from the television cameras, but not cover them up.

Wall said the logo was drawn by an old high school friend years ago. He just liked it, and thought one day it would make for a good company name.

Wall said he didn’t mind doing as the campaign asked, but isn’t considered changing his company’s name to avoid losing future business.

“People remember it,” he said. “And politicians change every couple of years anyway, so ...”



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