Political Notebook

Political Notebook

Political writer Mike Saccone explains the behind-the-scenes politicking that guides and defines governance on the Western Slope and throughout Colorado.

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Home > Political Notebook > Archives > 2008 > October > 24 > Entry

Bradford, allies latch onto attack ad to leverage support, media

By Mike Saccone | Friday, October 24, 2008, 01:05 PM

Nothing rallies a candidate like a negative ad, especially in places like House District 55. As we’ve reported before, Republican Laura Bradford has been accused of opposing the inclusion of routine cancer screenings in her health plan.

For the second time in a week, she called the press together to rebut her attackers.

“It’s a blatant lie,” Bradford said.

What the ad’s backers probably do not realize is that even if they turn off a handful of Republicans from voting for Bradford, they have — via earned media and their paid media — raised her name recognition. In a race where pols believe the results will be close, these negative ads actually could hurt the Democrats’ hopes to retain state Rep. Bernie Buescher’s seat.

*Bradford photo shot by Political Notebook.

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