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Press release files reveal Tic Tac-eating cat
Alert reader (yeah, OK, staff member) Samantha Stiles netted this one from the catch-of-the-day press release files*. Her introduction is funnier than the release.
*Despite my compulsive copy-editing instincts, I did not change the incorrect “it’s” (contraction for “it is”) to “its” (possessive; you wouldn’t say her’s, would you?). We’ll just let it serve as a grammar lesson.
From Samantha:
Here’s one for the press release files. Those cats … get me every time. And orange Tic Tacs really are THAT good.
The headline is the best part of this release. The rest is just details.
FOR IMMEDIATE RELEASE
Contact: Rosemary Davis Veux Marketing, Inc. Phone: (404) 975-4881 E-Mail: rdavis@veuxmarketing.com
Thursday, August 21, 2008 $10,000 Video Winner in Tic Tac® Mints Contest Announced Tic Tac® Cat Steals The Show While Target Gets The Dough Atlanta, GA- The Tic Tac® Brand has named Michael Beaudoin of Billerica , MA the $10,000 Grand Prize winner of its “Share Your Tic Tac® Moments” video contest. Mike entered a video featuring his parents’ cat Pepe’, which proved a hit among judges and online voters. His video, “Tic Tac®Cat”, was one of 16 semi-finalists.
The Grand Prize winner, who favors Orange flavored Tic Tac ® mints, also named retail giant Target as his favorite place to buy Tic Tac ® mints. As a result, Target Corporation will receive a $10,000 donation for St. Jude Children’s Research Hospital. Since 1946, Target has contributed 5% of it’s annual income to support education, the arts and social services in local communities. Other contest finalists will receive a $1,500 Best Buy® gift card, a year’s supply of movie passes, and a year’s supply of Tic Tac® Mints.
According to William Colvard of Veux Marketing that created and implemented the promotion, response to the contest was “awesome” as demonstrated by the diverse mix of entries. “Clearly, Tic Tac® consumers are some very innovative people judging by their videos,” said Colvard. “It has been fascinating to see Tic Tac® mints inspire such originality and creativity.”
Michael Beaudoin, a personnel recruiter with interest in purchasing a home, said he created the winning video after considering and dismissing several ideas. The witty but wacky video depicts him racing the cat through the house to get a Tic Tac® mint. “I thought about it for a long time and asked other people about my ideas but nothing worked. Then, while I was visiting my parents in Maine, I woke up at 6 a.m. hearing bells jingling on the cat’s collar. I’m not a morning person but I kept hearing the bells and a beat started coming to me. The idea just hit me.” A former audio engineering student, Mike composed a song for the video which he says “everyone in the office is singing.” Contest videos can be viewed at http://www.mintertainment.com/.
The nationwide search for America’s favorite Tic Tac® Moment picked up some star power along the way as well. Visitors to the Mintertainment website were treated to video clips from the MTV Movie Awards and the “Deal or No Deal” Celebrity Golf Tournament in Hollywood. The celebrity Tic Tac® Moments, said Colvard, were not entered in the competition . Among them: “Deal or No Deal” host Howie Mandel and models Patricia, Tameka, Anya, Pilar, Marisa, and Leyla, John Salley (NBA Champion, “The Best Damn Sports Show Period”), Danny Noriega (“American Idol”), Beverly Mitchell (“7th Heaven”), Mia Michaels and Brian Friedman (“So You Think You Think You Can Dance”), Omarosa (The Apprentice”), and Jodie Sweetin (“Full House”).
Comments
By Robin
August 21, 2008 1:44 PM | Link to this
Yes, the orange ones are THAT good. I remember eating a whole box as a kid once.
By Richie Ann
August 22, 2008 12:52 PM | Link to this
I just Soren his first box of orange tic tacs as a treat and they were gone in 15 minutes. Today he asked me for more-they really are THAT good!