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Buzz Around “Random Access Memories” Jumps the Gun

By David Goe

Have you seen this yet? Well before Daft Punk's new, highly anticipated album "Random Access Memories" is released, The Creators Project Channel has been publishing a series of videos reigning praise on the album like its already an all time classic. So far two episodes have been released featuring producers Giorgio Morodor and Todd Edwards, both who worked on "Random Access Memories."

The interviews are extremely interesting, notably Morodor talking about the first use of synth sounds in popular music, and I actually enjoy the backdoor access to the reclusive French duo. As a music nerd I love seeing how bands create sounds and the process they go through to make music.   

The timing and tone of the videos however are a bit odd. We've only heard a :15 second clip of one song and yet it feels like we are supposed to believe "Random Access Memories" has already been cemented as a classic dance album.     

Yes, Daft Punk is awesome and yes, I'm excited to hear the new album but I'm not comfortable heaping so much praise on something that isn't even released. Can we wait to hear the full length before crowning it a masterpiece? Something about this series of videos screams marketing campaign. Is it genuine praise or a calculated ad campaign? I can't tell and it makes me uncomfortable.

Check out the videos and judge for yourself.  

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