Music On the Goe | All Blogs

Music Venues Making Sound Investments

By David Goe

If you take a look at the area’s live music venues you’ll notice a discouraging trend.

Of all the venues that consistently host shows, only a few have a vested interest in proper sound equipment. Most “music venues” can hardly stake claim to that title because they don’t even own a simple public address, or PA, system, let alone the essential gear needed to make sure bands sounds good and crowds are happy.

Most venues contract out the work or rely on bands to scrape together the necessary gear, which leads to inconsistent sound and a less ideal experience for fans.

If you’ve had enough of poorly mixed sets and feedbacking mics then try a show at one of these locations: Fruita’s Cavalcade, Mesa Theater & Club and KAFM’s Radio Room. They’ve got the gear and personnel to provide the best live sound experience in the valley.

You’ve probably been to a show at the Mesa Theater, or are at least familiar with its offerings (Bret Michaels this Monday anyone?), but how many of you have checked out Cavalcade or Radio Room? Both venues are small, intimate listening spaces ideal for music fans who don’t want to battle with sloppy drunks and late night debauchery.

The Cavalcade always surprises me with great shows. The venue has hosted some of my favorite shows including last March’s Radiation City, Brainstorm, Social Studies gig.

“With Cavalcade we lucked out,” said Ken Kreie, Cavalcade’s talent booker. “Almost everyone involved in starting and operating Cavalcade is a musician. Our product is the experience of listening and participating. That is what we provide. So [the sound] can’t be mediocre. And our audience and the artists are very thankful for it.”

Next to take advantage of Cavalcade’s pro sound system and crew is Idaho-based indie folk rockers Hollow-Wood. The band opens the Youth Open Mic Night with a 30-minute set July 19.

Across town another aural oasis sits. It’s the Radio Room at KAFM, and your next opportunity to see a show there is Wednesday, July 24, with Deerpeople, of Stillwater, Okla., and Grand Junction’s own Dreamboat.

Deerpeople is a mutant race of ambitious musicians. Sometimes, they rip plain old indie rock guitar licks, but more often than not the band blasts off tuneful music beams aimed straight into the heavens, as if trying to hail down unidentified flying objects.

“Ulysses” is a perfect example of the band’s ambitions. The song is no doubt an auditory journey fitting of the ancient Greek character. The first track on the six-piece psychedelic pop outfit’s latest, and fantastically named, album “Explorgasm” features the usual reverbed guitars and fuzzy bass lines. The track also is heavy with synthy sirens and roaming modulator sounds. It sounds like the result of a sci-fi rock ‘n roll lab experiment gone terribly wrong, yet somehow still right.

It’s a complex sound that needs a proper sound system to flourish.

In many ways Deerpeople mark the start of a new beginning for the Radio Room.

“Occasionally, we get artists wanting to play (the Radio Room) that really stand out and Deerpeople (is) one of those bands,” said Cash Kiser, KAFM’s new event and outreach coordinator.

Both Kiser and KAFM plan to expand the Radio Room’s offerings by bringing in more music with greater diversity.

“The Radio Room really shines as a cozy, intimate venue with great sound quality,” Kiser said. “Our goal is to keep the shows coming for our current listener base and add new shows to attract new and younger demographics.”

With the Mesa Theater continuing to book mainstream performers, and both Cavalcade and Radio Room in a perfect position to attract musicians looking to play a gig-ready room, these venues buck the trend and are worth your attention.

If you want some sound advice, seek out one of their shows. Your ears will thank you. 


Please Login or Register to leave a comment.

The fact is that good quality services can only be offered using good quality means. Better sound equipment for music venues and better instruments for bands are a top priority when it comes to investing. For high quality acoustic instruments pros and amateurs alike can visit It is easy to find something that anyone will find to be what they need in order to produce the best music possible.

Good sound equipment is quite expensive, this may be one of the main reason why so few music venues have invested in it. This also means that those who made the investment should go for the payment and performance bond, it will help them in the future when they will have to replace the equipment.

To expand their business, music venues should do a lot more than sound investments. For instance, the owners should add the short throw projectors to their investment list. This kind of equipment would definitely increase the number of customers.

These venues should get the proper sound system if these want to continue as the popular musical venues. Now most musical instruments could be found online at a reasonable price like a Lakeland bass.

It’s true, there are many music venues, but sadly only a few have shown interest in proper sound equipment. To keep their business, venue owners should change their strategy. Aside from the mandatory sound equipment, adding the corporate signage will increase the chances of being chosen by customers to host future events.

Music venues which are popular destinations of music lovers and musicians should invest money to get better sound equipment. However, if you are interested in having a career in the field of music then you should consider joining a class which offers music theory for beginners.

Music paradise pro app download is the free android and iOS app to listen or download the free MP3 songs. Here is the Music paradise pro apk download link, Download and install it on your devices and download the songs for free.

Recent Posts
By Nic.Korte
Saturday, June 3, 2017

By Nic.Korte
Sunday, May 14, 2017

By Nic.Korte
Sunday, April 23, 2017

By Nic.Korte
Friday, April 7, 2017

Tech Education a Must for Tech-Starved Mesa County
By David Goe
Friday, March 31, 2017


734 S. Seventh St.
Grand Junction, CO 81501
970-242-5050; M-F 8:00 - 5:00
Subscribe to print edition
eTear Sheets/ePayments

© 2017 Grand Junction Media, Inc.
By using this site you agree to the Visitor Agreement and the Privacy Policy