Ticket Scalping Becoming a Rare Commodity
Anyone who has tried to buy concert tickets knows just how much of a headache it can be. Signing up for presales and logging on ticketing websites at exactly 10 a.m., jockeying for position between fans. Fighting between publicist and scalpers for prime seats, fans often end up in the nosebleeds wondering if $50 and a boat load of Ticketmaster convenience fees were worth it. Well here is finally some good news when it comes to buying concert tickets.
Live Nation-owned Ticketmaster has launched a new digital ticket transfer system, which means ticket buyers can now, for free, transfer tickets to other people through the Ticketmaster website. This means it is easier to transfer your tickets to your friends and that purchased tickets could not be resold. That is potentially great news as new digital tickets could not be used for scalping. This doesn't solve all ticketing problems but it is nice to know that something is finally being done to make the experience better for fans.
Along with today's news Live Nation CEO Michael Rapino answers ticketing questions at the D: Dive Into Media conference. He acknowledges many fan frustrations and explains what Ticketmaster plans to do about it in the future.