What's in a Word | All Blogs


Thank goodness for synonyms

By Debra Dobbins

Headline writing is harder than it looks.

A good headline writer has to capture the key points of an article in just a few short words that grab readers’ attention – oh, and the headline has to fit into a specific space.

In the example above, the writer had the relative luxury of writing a “hed” that stretched across the page. This type is generally easier to think up than one-column headlines. They usually contain two or three lines, but trying to put a word such as “Netanyahu” into one of those lines can be tricky.

Even when writing long headlines, knowing synonyms can help. The writer could have used “unity” instead of “solidarity,” but the second word is longer, enhancing the graphics of the page by making the headline run all the way across the top.
 

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