What's in a Word | All Blogs


Thank goodness for synonyms

By Debra Dobbins

Headline writing is harder than it looks.

A good headline writer has to capture the key points of an article in just a few short words that grab readers’ attention – oh, and the headline has to fit into a specific space.

In the example above, the writer had the relative luxury of writing a “hed” that stretched across the page. This type is generally easier to think up than one-column headlines. They usually contain two or three lines, but trying to put a word such as “Netanyahu” into one of those lines can be tricky.

Even when writing long headlines, knowing synonyms can help. The writer could have used “unity” instead of “solidarity,” but the second word is longer, enhancing the graphics of the page by making the headline run all the way across the top.
 

COMMENTS

Please Login or Register to leave a comment.




Recent Posts
Proof
By Penny Stine
Friday, June 24, 2016

You Can’t Read This From Here, and A Day at the Scary Beach
By BSilbernagel
Thursday, June 23, 2016

Plants gone to seed? Thank you very much
By Penny Stine
Thursday, June 23, 2016

test
By Bob Silbernagel
Tuesday, June 21, 2016

GET OUT! NOW!
By Nic.Korte
Thursday, June 16, 2016


TOP JOBS




THE DAILY SENTINEL
734 S. Seventh St.
Grand Junction, CO 81501
970-242-5050; M-F 8:00 - 5:00
Editions
Subscribe to print edition
E-edition
Advertisers
Advertiser Tearsheet
Information

© 2016 Grand Junction Media, Inc.
By using this site you agree to the Visitor Agreement and the Privacy Policy