Retailers use chocolate to combat big-box shopping

STEAMBOAT SPRINGS — Local retailers in Steamboat Springs know they can’t compete for after-Thanksgiving shoppers without a little something extra. That’s where chocolate comes in.

Locally owned shops in the mountain resort are handing out chocolate to shoppers Saturday to lure them away from big-box retailers and the mall. The chocolate bribes are being handed out for a second year on what American Express has started calling “Small Business Saturday.”

Steamboat Today reports that 34 businesses have chocolate tastings. The idea was sparked by a similar promotion in Wolf Creek.

Some downtown businesses will have specials to go along with the sweet treats. One Steamboat Springs shop plans to give away chocolate turtles — and offer 20 percent off turtlenecks.


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