‘Feel-good’ candy recession-proof, Enstrom boss says
Imagine running a business where success or failure hinged on making 50 percent of yearly sales during the two weeks before Christmas.
At least Enstrom Candies President Doug Simons always has plenty of candy around to keep the stress level down.
“Last Tuesday, Dec. 9, marked the 50 percent sales point for the year,” Simons said. “So how precious is the Christmas season for us?”
It’s vital, Simons said. Enstrom Candies has essentially 16 days to cover the rest of its yearly sales, he said.
Sales are down 2 percent at the moment, Simons said, but he remains “cautiously optimistic” the company will hit its yearly sales mark or finish slightly down.
“We feel very blessed to be in that position,” Simons said.
National economic woes are scaring shoppers away from “big ticket” presents such as televisions this holiday season, Simons said. Instead, he said, consumers are opting for the smaller “traditional, feel-good” products, including candy.
“We certainly feel Enstrom’s is feel-good,” he said. “That makes us somewhat recession-resistant.”
Simons said candy production greatly increases at this time of the year as well.
Half of the one million pounds of candy Enstrom Candies produces each year will be made in the weeks leading up to Christmas, Simons said. It is sold at the company’s retail locations in Grand Junction and across the Front Range as well as online.
Enstrom Candies has a number of new offerings for this holiday season, such as peppermint bark, to suit every candy lover.
Simons said his personal favorite is the dark-chocolate, almond bar.