OA: Rock Cesario Columnn November 21, 2008

Ultimately, it’s not about sales, but about customers

At the end of the day last Friday, I had a gentleman in the store from South Carolina.

I was the only one in the store and we acknowledged each other when he came in and I asked if I could help him.

He asked me if I had an item he had seen in the window. It was a tie-dyed onesie for a newborn. He said he had a baby on the way and wanted to buy it for the baby.

As he walked around the store he looked at me and said: “man, I can really feel my soul in here. This store is incredible.”

Then he asked me how long I had been in business and how things were going.

After I thanked him for his kind words, I told him that I had been at it for 20 years, that it was a struggle, but it was also my passion. Even though I know I will never get rich, it has been a fun ride. I get to live in my hometown and make a modest living doing what I love.

I have two grown children who I am very proud of and who have helped me all along the way. I have a lovely wife, who has been a great supporter for our family and Triple Play Records.

The man from South Carolina said that to him I was doing the right thing and he related this story to me.

He said he had an uncle back home that made a fortune in the oil business over the course of 30 years.

His uncle’s sister was a schoolteacher in South Carolina for more than 30 years from the 1950s to the early 1980s. All of her career she taught in an old and dilapidated schoolhouse and lived in a modest house on a teacher’s salary until she retired.

After she retired she moved to southern Louisiana and opened a second-hand store and called it Pauline’s Bayou Some Thing.

At the store she plays Cajun music all day. She put her old pickup truck in the store and decorated it with Christmas lights and various stuffed alligators, possums, birds, an armadillo and other items to give it a real comfortable bayou atmosphere.

She loves what she does and has a great time doing it, the man said.

He went on to say that his uncle has a lot of money, but his aunt has a lot of friends and even more customers that make her life better.

As he left the store he looked at me and said, “You know, you are doing the right thing and thank you for making my day.”

I told him, “Thank you for making my week!”

The very next day the first person in the store was a lady from Snowmass who said the store had a great feel to it and a real positive atmosphere.

Two incredible comments back to back really made me feel good about what we are doing at Triple Play.

That is what locally owned businesses should make people feel like.

Local businesses need your support now just as much as they ever have.

When you support local businesses your money generally stays right here in our community.

Plus, you may get to have a great conversation with the owner.

Rock Cesario owns Triple Play Records, 530 Main St., and hosts “Acoustic Sunday” from 9 a.m. to noon Sunday on Drive 105.3 FM. E-mail him at .(JavaScript must be enabled to view this email address).


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