On the Goe: Modern rock fans join me
While your attention was diverted with the announcement of the 2013 Country Jam lineup, something exciting in the Grand Junction live music scene happened. We have a new rock radio station.
With Tenacious Brothers Pub closing its doors and the Rockslide Restaurant and Brewery no longer hosting bands, it’s been nothing but sour news on the live music front.
That all changes with the arrival of KMZK 106.9 “The Rock.”
So why should you care that there is a new, locally-owned radio station playing modern rock music in Grand Junction? Because there is a new, locally-owned radio station playing modern rock music in Grand Junction.
A much needed shot-in-the-arm to our music scene, KMZK has me feeling optimistic about shows in Grand Junction again.
Even if modern rock music doesn’t gel with your personal tastes, and it doesn’t always gel with mine, KMZK is a much-welcomed addition to the Grand Junction music scene. “The Rock” is a vital promotional channel for live music at both a national touring level and at a local band level.
My belief is that radio stations work best when they engage their broadcast community on a local level. Forget syndicated radio feeds coming out of Los Angeles, I want to know what’s happening in my community.
I’ve whole-heartedly thrown my support behind KAFM Community Radio 88.1 for that very reason, and that’s why I’m excited about KMZK joining the airwaves.
Take a look at Mesa Theater and Lounge’s early November lineup, which plays like the soundtrack to an awesome episode of “Daria.” Alt rock grunge heroes the Toadies and Helmet play this Sunday, Nov. 4, and Everclear with Eve 6 and Namesake take the stage in just over a week on Nov. 12.
The guitar riff on the Toadies’ “Possum Kingdom” might be worth the ticket price alone, and you know Everclear and Eve 6 will barrage you with radio hit after radio hit.
These are the kind of shows that used to come through Grand Junction every three months or so. Now, thanks in part to a radio station taking an active roll in supporting live music, we’ve got these shows virtually back-to-back.
Is this a trend or an anomaly? It’s too early to tell, but think about this. Behind every great music scene is a radio station supporting and making live music a priority.
I can’t tell you how many shows I’ve been to in Denver sponsored by Hot 107.1, KTCL 93.3 or KBCO 97.3. Radio stations collaborating with local venues to bring the community live music is a relationship that works and benefits everyone.
At a local level, KMZK is actively seeking music from local musicians. If you’re playing in a band right and that doesn’t get your whistle wet, then there is something wrong with you.
Bands such as Intertwined, the Shift and Showcage, take note. KMZK’s sound is right up your alley.
The bar is being raised for radio in Grand Junction. Don’t think for a moment that KMZK’s actions will go unnoticed. As long as the station keeps moving in this direction, the direction that puts them as the clear leader of promoting live music in the area, other radio stations and concert promoters will be forced to step up their game.
Increased competition is good for Grand Junction, and we as music fans get to reap all the benefits.