Ross Reels U.S.A. bought by 3M

MONTROSE — Ross Reels U.S.A./Ross World Wide Outdoors of Montrose, a 37-year outdoor sporting goods company, was bought by the 3M corporation Thursday morning in a deal whose details remain unclear.

Ross Reels employs 30 workers at its headquarters at One Ponderosa Court in Montrose. The company is world-renowned for making high-quality fly rods, fly fishing reels, fly fishing outfits, rod cases, fishing pliers and other outdoors products.

The company has been in business in Montrose since 1973.

Ross Reels Sales Manager Brad Befus said he didn’t know additional details of the purchase.

Phone calls to 3M were not returned.

“We’re still the same Ross as we were two days a ago; it’s still business as usual,” Befus said.

According to a news release from the Montrose Economic Development Council, 3M is a worldwide research and development company that employs 75,000 workers in 65 countries, with $23 billion in sales. The company maintains a facility at 16 Ponderosa Court in Montrose after purchasing the General Industrial Diamond Company Inc. in 2006.

3M also produces a full line of fly fishing equipment that includes fly lines, reels, rods, boxes and instructional DVDs.

“The addition of Ross Reels builds on 3M’s core fly fishing portfolio and further expands the business,” said Gabi Sabongi, vice president of New Business Ventures at 3M in the news release.


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