Triple Played: Triple Play ready for Record Store Day
Triple Play Records will join the celebration of the seventh annual International Record Store Day on April 19. That is the day before Easter and the day of Colorado Mesa University’s Bicycle Criterium and the M.O.G. Fest in downtown Grand Junction.
Record Store Day began in 2007 with the idea of drawing attention to the independent record stores still in business and helping them become more competitive with the dominate chain stores and online music sales.
Record labels and other companies help promote and support independent stores by making exclusive music and music-related items available to participating stores for shoppers on that day. Stores are encouraged to add to the celebration by having entertainment, in-store specials, drawings, food, drink and about anything they can conceive.
To say it has been successful would be an understatement. In fact, it has become the single biggest retail day of the year for most of the participating independent record stores.
At Triple Play, we weren’t really “all in” on the first two or three Record Store Day events, mostly because of my own skepticism and conservative approach to the event. It wasn’t until my son, Matthew, became more involved with the business that we really became proactive about it. With his help, it has become one of our busiest days of the year.
We have been collecting promotional items for years at Triple Play and we just found several boxes that had been misplaced. By adding that to the items we will receive this year, our promo stash will be the largest we have ever had.
This year’s Record Store Day list, released March 21, also is the largest it has ever been and is available at recordstoreday.com. We pre-ordered more items from the list this year.
This is just a small sample of the artists we ordered: The Allman Brothers, Dave and Phil Alvin, the Animals, Black Angels, Blue Rodeo, David Bowie, Big Mama Thornton, Jake Bugg, Eric Church, The Civil Wars, Sam Cooke, Dave Matthews, Death Cab for Cutie, the Doors, Devo, Everly Brothers, Flaming Lips, Jerry Garcia, Grateful Dead, Husker Du, Quah, Mastodon, Jimmy Page and the Black Crowes, Jaco Pastorious, the Pixies, the Pogues, Otis Redding, Ronnie Spector, Bruce Springsteen, Tame Impala, Neil Young, Velvet Underground, Wizard Of Oz Soundtrack and the Yardbirds. A folk box set, a record player featuring the Peanuts characters and a “Ghostbusters” picture disc also were ordered. I will let you know in my next column some of what we have received.
Matthew created a news release for the event and emailed it to 200 recipients as opposed to 70 last year. It’s amazing what just a semester and a half at Colorado Mesa University can do for someone.
Matthew also worked with local artist Andrew Watson, who designed an incredible poster for our event. We will have a limited run of the poster design on heavier stock paper and available for purchase at the store on Record Store Day with most proceeds going to Andrew.
Matthew put together an after party at 9 p.m. at Barons, 539 Colorado Ave. It will feature Andrew’s band WAVEBABY, Willie DeFord and Friends, The Nomads, DJ Dusty Thunders and others. Matt said I need to go the after party and that I would definitely like the music.
I don’t know, 9 p.m. seems kind of late to me.