CMC offers digital media program

Steve Jobs biographer Walter Isaacson remembers the late Apple founder taking Isaacson to his old high school. There, Jobs predicted that everything from high schools to community colleges to research universities would have new media centers.

“That would be the training ground where academics meets practical skills for the workforce,” Isaacson said of Jobs’ vision.

Isaacson recalls the moment, fittingly enough, on a YouTube video posted this week on Colorado Mountain College’s website, as the community college announced a new two-year digital media program that is named in Isaacson’s honor.

The Isaacson School for New Media “is one of the first community college programs in the country to provide leading edge digital media preparation,” CMC said on its website.

The program will offer degrees and certificates and continuing education training for media professionals and business people.

“Whether they’re traditional-aged college students who want to apply their digital communication skills to start a career, or whether they’re mid-career professionals needing retraining to become more marketable, they can find what they need by going through this program,” CMC President Stan Jensen said in a news release.

The program will begin in August.

Classes will cover such areas as social media marketing and communications, multimedia and video production, e-commerce, design, search engine marketing, photography, and audio/radio.

Isaacson is president and chief executive officer of the Aspen Institute, an educational and policy studies institute that is based in Washington, D.C., and has a campus in Aspen.

He has been the chairman and chief executive officer of CNN and editor of TIME magazine, and his book “Steve Jobs” is an international bestseller.

“I believe deeply in the mission of community colleges and, especially, in the important role this school will play for generations to come in the Roaring Fork Valley,” Isaacson said.

CMC has locations from western Garfield County to Summit County and Steamboat Springs to Buena Vista.

Although predominantly a two-year college, it recently began offering some four-year degrees.


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