GJ shop owners watching red carpet fashions

The Winter Olympics are over for those in the sports. For those interested in fashion, they are just beginning.

The 2010 Academy Awards on Sunday, March 7, is one of the world’s largest stages for fashion. What is popular at the Oscars often makes its way, in some form, to boutiques or department stores across the country, local shop owners said.

The one-shoulder dresses popular at the 2009 Academy Awards is one such example, said Ivy Parnasius, owner of Pollux Clothing Co., 321 Main St. in Grand Junction and 433 Main St. in Montrose.

This year, Parnasius anticipates seeing ruffles on red carpet dresses. She also has noticed that nude and gray colors have become more popular.

Although the expensive Academy Award designs from top designers such as Versace or Valentino aren’t for sale in Mesa County, local shops sell designs influenced by gowns worn at the Academy Awards, said Beth Bauerle.

Bauerle has owned Main Paige, a clothing store at 542 Main St., for 26 years. She faithfully watches the red carpet shows.

Bauerle has been in clothing retail long enough to know that if a certain dress cut or color is popular and flattering at the Oscars, that same cut and color will eventually appear in her store.

“There is an influence,” Bauerle said. “You won’t see it immediately, but you will see it quickly.”

Replicating an exact design is frowned upon. However, clothing makers around the world interpret Academy Award styles, she said.

But it isn’t just colors or cuts that pique Parnasius’ interest.

“I’m interested to see the hairstyles,” she said.

How celebrities wear their hair, along with the accessories and shoes that designers and stylists select for their famous clients, influences fashion, Parnasius said.

Currently, fabric headbands and fabric flowers in women’s hair are popular. Parnasius anticipates seeing those fashions Sunday.

“I’ll be interested to see if it’s more feminine,” she said. “That’s what I would anticipate: a return to femininity.”


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