Kids First license plates raise $1,200 for help line

Three tiny hands — one blue, one red and one yellow — adorn a state license plate that’s raising funds for children across Colorado and right here in Mesa County.

On Friday the plate’s sponsor, the nonprofit Rocky Mountain Research and Prevention Institute, donated $1,200 to the local How Are the Children? organization. The grant will help the group promote its new Parent Help Line, 683-4357 (HELP).

Since first being placed on a motor vehicle in August 2007, the Kids 1st license plates have collected funds for the children of Colorado, said Lisa Van Bramer, institute director.

Kids 1st plates cost $80 more than traditional plates. Thirty of those dollars go to the Colorado Kids 1st fund, in care of the Rocky Mountain Research and Prevention Institute, and one-third of that, or $10, is sent directly to organizations within the county where the motorist lives.

“I want the money out in the community,” Bramer said.

Bramer and institute volunteers are now on a mission across the state to raise awareness of the plates. The goal is to get at least 3,000 of them on the road by July 1.

“We have got to make sure this plate makes it,” she said. “We are about one-third of the way there.”

To date the institute has issued $6,500 in grants.

To learn more about the plates, visit


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