The goal of Winefest? It depends on who you ask

Attendees at Colorado Mountain Winefest line up for a free sample at the Bookcliff Vineyards booth. It’s costly to give away free wine and winemakers have long wondered about what role pouring free wine has in eventual sales.



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Attendees at Colorado Mountain Winefest line up for a free sample at the Bookcliff Vineyards booth. It’s costly to give away free wine and winemakers have long wondered about what role pouring free wine has in eventual sales.

Winefest is for selling wine. No, Winefest is for selling you. Colorado winemakers heard both sides of this statement last week during one of the seminars at the combined 2014 VinCo and…




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