Way Back When: The Avalon Theatre 1936

The year was 1936 and the movie playing at the Avalon Theatre was “Exclusive Story,” starring Franchot Tone and Madge Evans.

In the distance, at Eighth and Main streets, you can see the Dodge dealership sign on the Richard Warren Motor Co., where Office Outfitters is now. Dean’s Camera Shop was just this side of the Avalon at 639 Main St. The shop was run by Frank Dean’s son, Preston, and the Dean Studio was still located on Fifth Street, north of the YMCA Building. The Coca Cola sign is advertising for the Avalon Fountain and Confectionery, sharing space with Dean. At 633 Main St. is the United Motor Service, an auto parts store, then Kay Jorgensen’s Barber Shop.

Moving west was Costanzo’s Liquor Store. Joseph Costanzo ran the business and lived in the back of the store. Then there’s the Roberts & Rettig Grocery Store. Adolph and Adam Rettig were in this location before they moved the store across the street from Lincoln Park. You can currently see Copeland Grocery painted on the brick facade of the building that now houses Heirlooms for Hospice. The Rettig sign was placed over it. The Copelands had Copeland Grocery No. 2 in this location a decade earlier. Store No. 1 was located at 525 Main St., next door to the original site of Copeland Apothecary. At 623 Main St., and not in view in the bottom photo, is the Felmlee Glass Shop owned by Belle and William Felmlee. The 625 Main St. building remains in the Copeland family today.


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