Bagel chain to open on Rimrock Avenue

Einstein Bros. Bagels has identified a location in Grand Junction and plans to open in early June.

Franchise owner John Cassity of Grand Junction said the storefront near Wal-Mart and Gold’s Gym on Rimrock Avenue should be a convenient, high-traffic location for residents.

“It’s a high-destination center, a daily-needs center,” Cassity said. “We do feel this location is going to be suitable.”

The shop, which offers breakfast and lunch items in addition to bagels and coffee, will be located on half of the site previously occupied by Crossroads Wine & Spirits, Suite 100 B, 2546 Rimrock Ave. It will be developed with a drive-through on its north end, and more windows will be added to the location’s west end to create a bright, open space, Cassity said.  The store will be the first of six locations Cassity has agreed to open in about the next five years in Western Colorado and St. George, Utah, markets. The area stretches from Summit County to Washington County, Utah, along the Interstate 70 corridor.

While the Lakewood-based business with more than 400 locations nationwide is known for its bagels, the store offers an abundance of breakfast and lunch items.

“We’re going to bring a completely different type of bagel and more options,” Cassity said. “We have fruit cups, parfaits. I think our 400-calorie-and-less, menu-item options will be popular.”

Cassity and his wife moved to Grand Junction from Boulder more that a year ago, and he said he missed not being able to eat at Einstein Bros.

A former commercial banker and restaurant manager, Cassity became a franchise owner after finding the Einstein Bros.’ model to be efficient. Cassity also believes Grand Junction residents will benefit from having more healthy dining options.

“I know Grand Junction loves to eat out,” he said. “I can’t go anywhere for breakfast and lunch where it’s not busy. The one thing this town can stand is some really diverse, epicurean options. It’s a bar-and-grill kind of town, but people can get burned out on the same kind of thing.”


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