Bank branches in Fruita, Orchard Mesa will close in January
American National Bank branches on Orchard Mesa and in Fruita will close in January.
The Fruita branch inside the Fruita City Market at 135 S. Plum St. will close at 5 p.m. Jan. 9, and the branch inside the City Market at 2770 U.S. Highway 50 will close at 5 p.m. Jan. 11.
American National Bank Regional President Vance Wagner said the Orchard Mesa and Fruita branches were chosen for closure because they are located inside grocery stores. Wagner said banks located inside stores have more trouble picking up new customers than stand-alone locations because of exposure, and they tend to be used more sporadically than stand-alone bank branches.
“They’re going to pick up a loaf of bread and may want to transact some business,” Wagner said. “Any bank located in other locations can capture a bigger market.”
Wagner said the decision to close the branches “was not made lightly.” He said the bank is healthy, but it made the “economic decision” to cut two branches because in-person banking is less in demand as people increasingly choose to bank online.
“People are using technology more. They don’t come to the counter like they used to. They asked for technology, and we’ve delivered that,” Wagner said.
Wagner said the bank will try to put the approximately 10 employees of the closing branches to work in the remaining branches. Clients who use the soon-to-close branches can maintain their accounts and use the four other local American National Bank branches at 131 N. Sixth St., 2399 F Road and 1199 Patterson Road in Grand Junction and 569 32 Road in Clifton.
Wagner said he “can’t believe anything’s going to change with those” branches.
American National Bank is considering placing automated teller machines in Fruita and on Orchard Mesa after the branches there close, Wagner said.