Biz Buzz, Sept. 9, 2012
Grande River Vineyards was the fifth winery in Colorado when it opened within a cork’s throw of Interstate 70 in 1990. There are now more than 100 in the state.
And just as the industry has evolved over that time, the winery at 787 Elberta Ave. in Palisade figured it was time to change, too.
With the help of Grand Junction advertising and marketing firm RSW Partners, Grande River is gradually rolling out a new, more modern and sophisticated look, a makeover that touches everything from the logo and labels to the signage and website.
“It’s been a long time coming and it’s an exciting transition for us,” co-owner Naomi Smith said.
Grande River’s old image was built off a painting done by Palisade artist Dianna Fritzler, with the winery in the foreground and vineyards and Mount Garfield in the background and the business name written in cursive. The new brand features the name in clean, black, capital lettering, with a gold brushstroke river underneath.
“What I enjoy about the new logo is that with no artwork at all, it is standing hugely on its own two feet,” Smith said. “It stands on the label very cleanly and very bold. The understatement adds to its class.”
She said the winery rolled out a new website in the spring, installed new signs on the property this summer and is now working to change signage on I-70.
To check out the new look, visit http://www.granderiverwines.com.
■ For eight years, Greg and Carol Smith have been selling higher-end, custom-made furniture and accessories as the owners of Twin Crossings Unique Furnishings, drawing customers from all over the Western Slope in the process.
But they still run across people who acknowledge they’ve never heard of the business, or who think driving to the 12,000-square-foot store at 1956 U.S. Highway 6&50 in Fruita is a tall task.
So in June the couple opened a second, 2,500-square-foot Twin Crossings location at 2575 U.S. Highway 6&50, sharing space with Pro Pools and Spas, hoping the more centrally located space makes it more convenient for new customers to browse and buy items imported from all over the world.
“For people who just don’t want the box store look, they come to us,” Smith said. “We’re off the beaten path.”
The Grand Junction store is open from 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday. It’s closed Sunday.
■ It’s been 15 years since Texas Roadhouse made its Grand Junction debut, inviting diners to munch on peanuts and toss the shells on the floor while waiting for a table or a sizzling steak.
Operators of the national steak restaurant chain figured it was time for an update of the 2870 North Ave. location. The restaurant is in the midst of both an exterior and interior facelift.
“We just need a little beautification program,” managing partner Mark Tilley said.
Workers are ripping off the wood paneling on the outside of the restaurant and replacing it with new stained wood up top and brick on the bottom half. New landscaping, new outdoor lighting and a resurfaced and restriped parking lot also are on tap. Inside, a new bar floor has been poured, new beer coolers will be installed and the lighting will be updated.
The six-figure remodeling project should be completed in two or three weeks, Tilley said. The restaurant continues to operate under its normal business hours.
■ Powerhouse Gym, 2460 F Road, Unit 5, closed abruptly at the end of August, leaving exercise enthusiasts and gym rats one less place to work out in the Grand Valley.
Hundreds of members of the 24-hour gym, which opened in 2007, were left in a lurch by the closure, which occurred with no forewarning. Several other local gyms and fitness centers have offered a free month’s membership to Powerhouse Gym members.
Powerhouse Gym owner Norrice Derner couldn’t be reached for comment last week, but she told KREX-TV the business was unable to reach an agreement with the bank on its loan. The facility where the gym was located is in foreclosure, according to public records.