Biz Buzz: March 16, 2017

The big purple placards are already up at what will eventually be Planet Fitness, at 2401 North Ave., in the Teller Arms Shopping Center.

The gym — which bills itself as a Judgement Free Zone, appealing to the widest swath of customers possible — plans to officially open on April 14.

Staff were already there to sign up prospective members this week, amid the work to get the full-service Grand Junction location open their by their opening date. They were offering an incentive deal of $1 down and $10 a month as part of their effort to get initial sign-ups this week.

“(We) are here to provide a unique environment in which anyone — and we mean anyone — can be comfortable,” the company claims in a mission statement online. “We are not here to kiss your butt, only to kick it if that’s what you need.”

Planet Fitness counts 14 franchise locations in Colorado other than the one planned for Grand Junction, according to the company’s website, but all of those are along the Front Range.

n One of the area’s more well-known attorneys recently announced an office move, and marks another professional setting up shop in the burgeoning 24 Road corridor.

Greg R. Remmenga PC — a personal injury attorney in practice for 31 years, doing so on the Western Slope for the past 24 — announced a new office at 714 Arrowest Road, Suite B, in Grand Junction. The new digs are near 24 Road and the new Community Hospital, the attorney said in a statement announcing the move.

“We hope that we can serve your interests better from this new location,” Remmenga says in the announcement.

■ One of the region’s more unique specialty manufacturers says they are back in business, following a pause in production to upgrade their operations.

SOM Footwear — who make lightweight and custom athletic shoes in a number of unique designs — said this week that they are back in the business of making shoes at their factory in Montrose, at 1006 N. Cascade Ave.

The company explains their innovative shoe designs this way:

“With a roomy toe box, foot-shaped design and a zero drop sole, SOM shoes encourage feet to have a more complete connection with the ground,” an announcement reads.

The company, founded by Olie Marchal four years ago, said the production changes should impact the whole operation.

“Changes in the design allow for more efficient production while increasing the flexibility and stability of the lightweight footwear,” the company said.

“The way I’m standing in my shoes is the same way I would be standing barefoot,” Marchal is quoted as saying. “Our shoes are designed to work with the natural motion of the foot, not against it.”

SOM is releasing the first two models of its 2017 lineup for pre-order this month, they announced in conjunction with the re-start news.

The SOM name has a connection to a phrase associated with the company — “The adventure begins with your original Sense Of Motion.”

More information about SOM Footwear can be found on their website at somfootwear.com. They even host tours of their factory; call 970-765-2616 to find out more.

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