Biz Buzz: March 23, 2014

In a little more than one year since Elsie Hollibaugh took the leap and went full time as a horse trainer, she’s been able to build her clientele to the point that she was able to reinvest in her own business, Wild Rose Training of Loma.

“We expanded and upgraded,” Hollibaugh said.

The arena surface has been improved and it is being groomed and maintained in top condition and the horse pens have been added and updated, she said.

“I’m taking on a lot more horses these days,” she said.

Hollibaugh said she graduated from Colorado Northwestern Community College in Rangely with an Associate of Applied Science in Horse Training and Management degree and with highest honors.

Her studies included training techniques for young horses, problem horses and finishing horses.

She also studied nutrition, injury analysis and care, and anatomy in relation to training.

“Elsie is a fantastic horse trainer. She makes sure she is clear about your goals for the horse, then does a thorough evaluation of the horse’s skills to design a personalized training program,” said Kim Whittaker, a student since last year. “The filly I sent to Elsie is turning into a star student because Elsie is taking time to train her brain, teaching her how to move correctly and to respond to cues without using shortcuts that will show up in bad habits later.”

Wild Rose specializes in performance horses, recreational horses, trail horses, and starting young horses.

Hollibaugh said she strives to help horses and riders reach their full potential through confidence and education.

Using a feel approach, she lets the horses tell her when they are ready to move forward in their training.

“Reading the horse and training for their needs makes a much more confident, well-rounded horse,” she said.

Call (970) 683-8348 for information.

■ The Downtown Grand Junction Business Improvement District introduced a new look including a new logo and website. The district commissioned local graphic artist, Casey Winterbower to design the logo.

“We are pleased with the results,” district spokeswoman Allison Blevins of Tangle, 525 Main St., said in a news release. “The subtle curve in the new logo evokes a feel of Main Street’s serpentine street, and our tagline, ‘Life Happens Here,’ perfectly describes what happens downtown: life to the full.”

Local developer Josh Hundnall of Blackline developed and designed the new website. With an up-to-date business directory, every business in the Downtown Business Improvement District is represented, Blevins said.

Downtown events such as the upcoming Art and Music festival are highlighted, as well as information on the Downtown Development Association, the business improvement district and downtown’s signature art collection, Art on the Corner, she said.

The Business Incubator, 2591 Legacy Way, is hosting some of its most popular classes in the next two weeks. The first, Pumping Up The Dream — Starting a Business in Western Colorado, is being offered on three days: Monday, 9 a.m. to 11:30 a.m.; April 3, 1:30 p.m. to 4 p.m. in Fruita; and April 23, 9 a.m. to 11:30 a.m.

The class provides step-by-step guidance to start a new business in western Colorado. This class covers the most commonly asked questions, including how to do a trade name search, choosing the right legal structure, registering with the state, local licensing requirements, the business planning process and options for financing a business. Cost is $50, which includes the workshop, training materials and membership in the Fast Trac Business Basics program, a series of five brown bag lunch-and-learns that focus on specific aspects of starting a business.

Do you know about an area business opening, closing, moving or changing? Email .(JavaScript must be enabled to view this email address).


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