Biz Buzz: March 5, 2017

Big changes are on the horizon at the gym named Grand Junction’s “Best of the West” eight years in a row, as the Gold’s Gym, 700 Maldonado St., will transition away from the popular brand and become Mesa Fitness on March 15, according to gym owners.

“Our company is never satisfied with past success or the current status of our facility,” wrote Cole Christensen, general manager/owner of the Gold’s Gym in Grand Junction as well as the gym in Clifton, at 3229 Interstate 70-Business Loop. “The culture of our staff is to constantly be looking for ways to improve. With this philosophy at the core of our company, we have decided that our tenure with Gold’s Gym is at an end for the Grand Junction location.”

Exterior branding to show off the new Mesa Fitness name will begin March 15, Christensen said, and interior branding will follow after that.

“This change will allow us to make a much bigger impact on our community and local businesses. More of your dollars can now be utilized to further support other local businesses along with providing a better facility to you, our members,” he wrote to members.

While a lot will change branding-wise with the jettisoning of the Gold’s Gym name, a lot will not change, according to Christensen.

There will be no change to current memberships or pricing, and there will be no changes to gym policies agreed to when people signed up to be Gold’s members. There will be no change to the personal training programs and pricing; ditto with the tanning services at Sunkissd next door.

Group exercise classes will stay the same, with Les Mills offerings continuing and MOI Cycling still on the schedule. Hours of operation will stay the same, as will the Kids Club and the juice bar, according to gym owners. Even participants in Gold’s Gym’s 12-Week Challenge are still eligible to win prizes through the program for 2017.

Look for more information at a new website being launched at Social media pages will also change with the conversion.

“The strongest message I wish to convey is that the service and facility you have grown accustomed to will only increase in value as we move forward,” Christensen wrote to members, with details of the changes.

As for Gold’s Clifton location, that gym is expected to be rebranded as Mesa Fitness in 2019.

■ We received a note from Gale Foster, a financial services pro who announced that she’s opened a new practice in Grand Junction that’s aligned with New York Life Insurance and NYLIFE Securities, LLC, a company Foster points out has been in business since 1845.

“Gale has been in the banking/financial business here in Grand Junction for over 25 years and is excited to offer financial/retirement and insurance services to her past and new clients,” an announcement reads.

Foster’s office is located in the Home Loan State Bank building, at 205 N. Fourth St., office No. 402. Her phone number is 216-8893.

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