BizBuzz, July 14, 2017

For the past 15 years, there has been a steady line, often out the door, at Taqueria Guadalajara at 719 Pitkin Ave.

Customers go out of their way to eat at the tiny Mexican restaurant that is known for their handmade tacos, burritos and tamales.

Throughout the years, owner Hilda Landeros said she has been asked many times to move or open a second location.

“Lots of my customers who live in the north (area) have wanted us to be closer,” she said.

Landeros took their advice and is in the processes of opening Taqueria Guadalajara No. 2 in the space formerly occupied by Bocas Venezuelan Grill at 683 Horizon Drive, Suite 112.

The restaurant will tentatively be open by Aug. 1, Landeros said.

The menu is expected to remain the same with the exception of three or four new entrees such as enchiladas and posole.

Landeros believes quick service has been key to her success. The new restaurant will have at-table service, plus a quick to-go line for busy working customers.

“Our customers like our fast service, friendly employees, the fresh, good taste and the low cost,” she added.

It will be open from 10 a.m. to 9 p.m. Monday through Saturday, and from 10 a.m. to 5 p.m. on Sunday.

Pizza Factory, named as one of the top 200 franchises of 2017 by the Franchise Business Review, is looking for people who want to own their own businesses and support the local community through franchise ownership in Grand Junction.

“We look for areas that fit our culture,” said Mary Jane Riva, president and CEO of Pizza Factory.

The company has targeted Grand Junction for expansion as part of their strategic franchise growth initiative.

“We’re looking for people with regular families who want to actually be a part of the community. Someone who wants to give back and be involved,” Riva said.

Passion, enthusiasm and a strong work ethic are the main qualities needed to be a successful Pizza Factory franchise owner. Restaurant management experience is not necessarily a requirement for ownership.

Nearly 90 percent of the company’s franchise owners started businesses without any restaurant experience, Riva said.

The company, headquartered in Oakhurst, California, has 110 locations in six Western states.

It is a fast-casual pizzeria that offers hand-tossed pizza topped with fresh ingredients, plus handmade pastas, sandwiches and salads.

Community outreach programs include fundraising partnership opportunities and the “No Bully Zone” program that raises awareness about the prevalence of bullying in schools.

The company offers a high level of marketing and operation support to franchise owners.

For more information, call 800-654-4840 and visit

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