Blue Band Wagon survey: Chamber program a success

Eighty-six percent of people surveyed by the Grand Junction Area Chamber of Commerce believe the Chamber’s Blue Band Wagon program encouraging residents to shop local has been effective.

The results of a survey asking 225 local people for their thoughts on the Blue Band campaign were released Monday. The campaign began May 20, and participating businesses can offer discounts to shoppers and place a Blue Band Wagon sticker in their front window. Some of the businesses offer discounts to people wearing blue wristbands distributed for the campaign.

Ninety-two percent of those surveyed viewed the program favorably. Forty percent said they visited a local business after the campaign began because the business was involved in the Blue Band program.

Twenty-six percent participated in the campaign, and 45 percent of the participating businesses had given a discount to people wearing a blue wristband 10 or fewer times in the past two months.

One hundred survey participants offered suggestions for improving the program. Suggestions included distributing more bands to assembling a “blue band” of musicians and having the group perform a song about the program at local venues.

A list of the businesses participating in the program, which now stands at 84 and includes The Daily Sentinel, is available at GJChamber.org/bluebandwagon.asp.


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Grand Junction, CO 81501
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