Briefs: Biz Buzz February 22, 2009

Craving a banana-cream-pie shake? Don’t want to get out of the car to get your food?
Don’t want to drive from the west end of town to the east end for either?

•  Sonic Drive-In has good news for you. West-enders looking for an old-school, drive-in burger will have a new convenient location to get their Sonic Drive-In fix: 2523 U.S. Highway 6&50, next to Lowe’s and Chick-fil-A at Rimrock Marketplace. Owner Dean Sigler said he expects the restaurant is to open the second week in March.
“That’s the retail center of Grand Junction. There is so much traffic right there,” said Sigler, who also owns the Sonic in Clifton, 3203 U.S. Highway 6.
The Grand Valley’s third Sonic location is at 2833 North Ave.
Hiring has begun. Sigler said he’ll need about 45 employees, half of them working full time.

•  Hardbody Fitness Outlet, 810 North Ave., is going out of business after seven years. Store owner Brenda Hayes said she and her husband decided to close after sales decreased 60 percent in December compared to December 2007.
“Christmas was so bad, it was like this isn’t going to go away,” Hayes said.
Hayes said prices are slashed on everything in the store. Winter outerwear has been marked down as much as 75 percent. Home gyms, fitness equipment and hockey equipment are 50 percent off.
She hopes they can sell the bulk of the stock and close by the end of March.
“We are wheeling and dealing as much as we can. We will consider any reasonable offers,” Hayes said.

•  Two Rivers Winery, 2087 Broadway, was awarded gold medals at the 2008 World Wine Championships for its 2007 Syrah, 2007 Merlot and 2006 Vintner’s Blend. The Merlot and the Vintner’s blend also were recognized in their individual categories as “best red wine.”
The event was hosted by the Beverage Tasting Institute, known for its unbiased judgments by world-class, sensory-evaluation experts in the field of alcoholic beverages. Two Rivers Winery has received awards in the past, but these are the first from the Beverage Tasting Institute.
“For us it’s really nice to get the recognition,” Two Rivers Winery owner Bob Witham said. “It’s an affirmation that our products are doing pretty good.”

•  The Younger Agency launched an advertising program at the Grand Junction Regional Airport this past week.
“The most exciting part of the program is the digital,” agency owner Liz Younger said.
Six 63-inch LCD television screens placed around the airport run a two-minute digital loop of video. Advertisements on the screens are 10 to 15 seconds long and can be video or still. Hotels, car dealerships, health care facilities, hospitals and recreation companies are usual advertisers at the nine airports that Younger Agency works for.
Another new feature, a touch-screen visitor kiosk, provides tips on recreation, lodging and transportation in the Grand Valley. It provides direct phone connections to the advertising partners.
The Younger Agency won the contract from the airport in September and took over from Interspace Airport Advertising in November, Younger said.

•  Diesel Services Inc., 2309 Grand Park Drive, is completing an updated, 24,000-square-foot facility at 2192 H Road. The company employs approximately 15 people who will move to the facility when it is completed.
DSI has been an employer in Grand Junction since 1978, and its origins go back to the founding of Rash Industrial Repair in 1967. 

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