Brother inventors, adventurers open Loki store in downtown GJ

Seth, left, and Dirk Anderson stand inside the new location for Loki Outerwear at 445 Colorado Ave. The store officially opens with a ceremony Friday followed by sales and prize promotions from 11 a.m. to 7 p.m. Saturday.

Outdoor adventurers who design, test and manufacture the gear they wear to climb mountains and ski the slopes will celebrate the grand opening of their new retail store with a ribbon-cutting at 11 a.m. Friday, Grand Junction Area Chamber of Commerce announced.

Seth and Dirk Anderson, brother designers and inventors, officially open Loki Outerwear, 445 Colorado Ave., with the ceremony on Friday followed by sales and prize promotions from 11 a.m. to 7 p.m. Saturday, co-owner Seth Anderson said.

Gift certificates from Naggy McGee’s Irish Restaurant and Pub and Roasted Espresso & Subs, two nearby restaurants, plus a gift package of winter clothing for two from Loki, are slated for giveaway on Saturday, Anderson said.

The new store will stock thousands of dollars of name-brand, Loki-tested inventory, with the patented, Loki-designed outerwear figuring prominently in the merchandise mix, he said.

The Anderson brothers hold patents on several designs, including winter jackets with built-in mitts and hats with built-in snow gators for the neck.

“The whole idea for us came from our experience climbing mountains like Mt. McKinley and Mt. Rainier, climbing Colorado fourteeners in the summer and skiing them in the winter,” Anderson said. “What we find is people use them every day. Without having to dig around for gloves in your drawer or carrying them in your pocket or dropping one off a ski lift, they’re right there. They’re ready for you.”

New lighting and large picture windows converted Anderson’s 2,800-square-foot former warehouse into a stylish, 1,100-square-foot retail space fronting a large storage area.

A grant from the Grand Junction Downtown Development Authority assisted in the transformation, Anderson said.

The new store is much larger than the 300-square-foot office and store Loki formerly occupied in the Redlands, he said.

With annual sales approaching $2 million, Loki’s retail operation is a sign of the brothers’ success, considering their clothing lines are sold at more than 100 stores across the U.S. and in other locations outside the country.


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