Building excitement for LEGO movie

Photos by CHRISTOPHER TOMLINSON/The Daily Sentinel—Kenneth Riskey, right, manager of the eBricks Outlet store, built the logo for “The LEGO Movie” with the help of John Hefner, his assistant manager, and LEGO fan Phil DeGroot. BELOW: The assortment of LEGO characters at the eBrick Outlet Store in downtown Grand Junction includes some that appear in “The LEGO Movie.”



After 3,800 pieces, 70 hours and several sore thumbs, three men built — with no instructions — a three-dimensional model of “The LEGO Movie” logo used in promotional posters for the upcoming film release.

Kenneth Riskey, John Hefner and Phil DeGroot spent about 24 hours each constructing the logo from scratch, said Riskey, manager of eBricks Outlet Store, 539 N. First St., an unofficial distributor of Lego products.

Hefner is assistant manager at the store, and DeGroot volunteered his time because it can be fun to build with Legos.

“We saw the poster, and it’s just kind of iconic,” Riskey said recently while holding the finished product in his hands.

“Getting these white letters to fit and be spaced perfectly was the hardest part,” he added.

The “white letters” Riskey referred to was the word “Movie” on the logo. Riskey said he did algebra to figure out how to space the word perfectly.

The men stayed true to the design, using specialized pieces when necessary. Riskey held up a small black brick with a modified, rounded corner to describe what he was talking about.

“Lego hasn’t produced this part in 20 years and no set ever had more than six,” Riskey said. “There were 96 used in this replica.”

All 3,800 parts needed in the design were found in the store, which has tens of thousands of individual parts, or skus, and rows of unopened sets in a mini version of a Lego superstore.

Riskey said he’s looking forward to seeing the animated 3-D Lego movie, which is “going multi-generational” with its use of characters that rose to popularity decades ago.

“The LEGO Movie” comes out Feb. 7 and features the voices of such actors as Will Ferrell, Elizabeth Banks, Channing Tatum, Liam Neeson, Nick Offerman and more.


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