City adds $30,000 to tourism budget
Let’s say you’re thinking about visiting Grand Junction. You Google some keywords “Grand Junction” and “lodging,” or maybe “biking” and “vineyards.”
You may come away with plenty of results. However, Grand Junction city councilors on Wednesday night approved including an additional $30,000 in the tourism budget to focus on marketing that is tailored to guests’ searches.
Councilors approved a total one-year contract of $160,000 to Miles Media Group of Sarasota, Fla. Miles Media manages the website, its content and online marketing for Grand Junction’s web presence, through the Grand Junction Visitor and Convention Bureau. The local website is visitgrandjunction.com.
Councilors also approved a one-year contract for the VCB to again hire PILGRIM Advertising of Denver to handle other marketing aspects, include print ads, billboards and placement in travel sections. That contract is worth $375,000. Both agencies have provided marketing services for the VCB since 2011, said Executive Director Debbie Kovalik.
“The features are going to be getting more and more people here to Grand Junction,” she said of the enhanced web-based marketing.
Tourism is down in Grand Junction in the recent past, which might be related to a sluggish economy and the government shutdown in October, she said. Kovalik said other regional hubs also are experiencing lagging tourism revenue.
However, Grand Junction has lured back a handful of conferences for next spring that have not been in Grand Junction for years, she said.