Fruita approves 35 feet as maximum sign height

Signs are growing taller in Fruita.

A thoroughly debated ordinance regarding the height of signs was approved recently by the Fruita City Council. The city’s old sign code limited signs to a maximum height of 8 feet. The new code allows signs near Colorado Highway 340 and U.S. Highway 6 to soar to a height of 35 feet, the same maximum height for buildings.

In the weeks prior to Tuesday night’s council meeting, city staff used balloons to visually depict how high the signs would be. Members of the business community insisted the code allow for some appropriately placed signs to be visible from Interstate 70.

The ordinance, originally part of the community plan that was adopted earlier this year, was pulled out for individual consideration, said Clint Kinney, Fruita’s city manager.

Now that the issue regarding business signs has been settled, the city intends to put up some signs of its own.

In the coming months, the city will place directional signs all around the community to inform residents and visitors alike of various attractions, Kinney said.


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