Fruita Chamber of Commerce names new leader

Bobbi Orchard

The Fruita Chamber Board selected Bobbie Orchard as its new executive director, the board announced last week.

Orchard has a broad work history including marketing and sales of industrial equipment, director of revenue management, and events coordination in the hotel industry.

“There’s a lot of things we can do to promote the chamber to make it better for the businesses,” Orchard said. “It really depends on what the board and the chamber membership wants. I’ll be taking time to get up to speed.”

For the past seven years, Orchard has worked in the health care industry as office manager for a large medical practice. Orchard has coordinated more than 100 events a year, managed staff members and a budget while working with a nonprofit board.

As much as she enjoyed the work in health care, Orchard said she was ready for a change after seven years.

Her work experience gives her the ability to coordinate a variety of events, keep information flowing to a diverse audience and perform within budgetary guidelines, the board said.

“She has a good understanding of our community and possesses a strong combination of verbal, written, electronic and social media communication skills that she will use to serve our members,” the board said.

Orchard and her son have lived in Fruita for more than seven years and in Colorado since 1991.

“The Fruita Chamber is an integral part of our community. I am looking forward to becoming a part of it and am excited to get started,” Orchard said.

Orchard’s first day at the Fruita Chamber office is Monday. She will be attending the Colorado Chamber of Commerce Executives Conference later next week.

The current executive director, Shauna Exner, will serve her last week on the job as she and her new husband prepare to travel and enjoy more family adventures together, the board said.

Exner has worked for the Fruita Chamber since April 2006, and served as executive director for the past 18 months.

“There’s so many things going on. It’s such an exciting time in the valley with all the new businesses and the economy coming back. There’s so much you can do now with social media and online.”


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