GJ hotel occupancy rate leads state

As reported earlier this month, collections of the lodging tax around Grand Junction in November were down for the first time since 2004, but new statewide numbers show that Grand Junction led the state in November in terms of occupancy rate.

Grand Junction’s November occupancy rate of 61.3 percent was 10 percentage points higher than in Denver, and as much as 25 percentage points higher than many of the cities recorded in in the November 2008 Rocky Mountain Lodging Report.

Barbara Bowman of the Grand Junction Visitor and Convention Bureau said the numbers reflected a stable local economy, and that the diversity of the area economy beyond relying on tourism was a reason for the positive numbers.

Breaking down Grand Junction’s rate by the numbers, the 61.3 percent reflected 25,270 rooms occupied during the month of November, out of a total available of 41,220.

Statewide, year-to-date occupancy rates are down compared to this time last year.

The statewide number was 65.1 percent through November 2007 versus 62.9 percent so far this year.


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