Grand Junction visitors bureau gets new name

The website already used the name for the past 15 years, but the Grand Junction Visitor and Convention Bureau finally made it official, recently changing its name to Visit Grand Junction.

The organization is a city department that is focused on marketing the city and surrounding area to bring in tourism dollars. Its website — visitgrandjunction.com — highlights events such as the Colorado Mountain Winefest in Palisade, hiking on Grand Mesa or in Colorado National Monument, biking trails and rafting on the Colorado River.

“We thought it would make a lot of sense to go with the flow and reflect our core mission. This also brands us in a way similar to many other organizations,” Executive Director Debbie Kovalik said, referencing sister organizations such as Visit Denver, Visit Fort Collins and Visit Estes Park. “It is clearly easier to say when people call here. Staff are more than excited to say, ‘Thank you for calling Visit Grand Junction.’ “

In coinciding with the name change, Visit Grand Junction is also placing more emphasis in having information on its website and directing people there rather than mailing out brochures.

Kovalik said the organization is still printing brochures, but not nearly as many as five or 10 years ago.

“That website is our greatest asset,” she said.

Visit Grand Junction is also looking at a rebranding effort to create a more contemporary look and hopefully be more competitive in bringing visitors to town. Kovalik said the organization will focus on what really brings people to town and makes them come back.

“We’ve really been working on that for more than two years by doing loads of research, understanding customers and people who come here,” Kovalik said, adding that 73 percent of visitors are in the Grand Valley for their second or third trip.

Visit Grand Junction is funded by a lodging tax that was passed in 1989. Kovalik started with the organization in January 1990.


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