Heirlooms store gets trove of brand-new gowns

PHOTO BY CHRISTOPHER TOMLINSON—Kathy Martin(cq,left)the Heirlooms for Hospice Regional Manager and Jessica Miller(cq)also with Hospice sort some of the wedding and prom dresses at the Heirlooms for Hospice store, 635 Main Street in downtown Grand Junction.Art to go with Melinda’s story.Sent as 073010 Hospice wedding.

Starting Monday, the Heirlooms for Hospice locations in Grand Junction and Montrose are selling hundreds of new bridal gowns, prom dresses and other formal attire at massive discounts.

The prices are so good, Jessica Miller, spokeswoman for Hospice & Palliative Care of Western Colorado, joked about buying a wedding dress, even though she’s not engaged.

The dress Miller likes was listed at $899. It’s on sale for $75.

Heirlooms for Hospice, the upscale resale store that raises money for Hospice & Palliative Care of Western Colorado, typically sells gently worn or used items. The recent donation of hundreds of never-worn formal wear items was rare and “gracious,” said Kathy Martin, regional manager for the Heirlooms stores in Grand Junction, 635 Main St., and Montrose, 435 E. Main St.

About a month ago, Dave and Deana Loncar decided to close Lasting Memories Bridal in Montrose. In turn, they donated the store’s inventory to Heirlooms. Now, the stores in Grand Junction and Montrose resemble bridal boutiques.

“We walked in and were like, ‘Oh my goodness,’ ” Martin said of her visit to the bridal store. “They asked if we wanted the fixtures.”

After brainstorming sessions since the acceptance of the donation, Heirlooms volunteers decided to host the August Heirlooms Wedding Extravaganza.

During the sale, which runs Monday through Aug. 14, all dresses that retail for more than $700 will be on sale for $75. All dresses that retail for $500 to $700 will be on sale for $50. Finally, all dresses that retail for $500 or less are on sale for $25.

Those prices are good for all donated items, including prom dresses.

On Thursday, several teenage girls inquired about the dresses, Martin said.

When Martin told the girls about the sale, they said they would be in line when the store opens at 9:30 a.m. Monday.

The money made during the sale goes toward Hospice programs.

If people don’t find something they like in the Grand Junction store, it might be at Montrose and vice versa, Martin said, noting that the stores divided the Loncar’s donations between locations.

If the thought of buying a new wedding dress for nearly 95 percent off the original retail price sounds too good to be true, don’t worry.

“It’s just a gift, and we want to give to the community,” Martin said.


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