How to use moxie when networking Web

Comb the Web, and it won’t take long to find some moxie. The women of local networking group Moxie Mafia are all over LinkedIn, Facebook, Twitter and the blogosphere.

Each Moxie Mafia member has learned how social networking sites can help a business find new customers and opportunities during weekly meetings with Jennifer Kettlewell, a Grand Junction mother of four and Internet marketing specialist for the family Internet-site-development business, Kettlewell Enterprises Inc.

Kettlewell said she started the Moxie Mafia group shortly after the new year with about a dozen businesswomen from different industries.

The women began meeting in a friend’s kitchen, then moved to Main Street Bagels for social media discussions at 12:30 p.m every Wednesday.

As the sessions continued, Kettlewell devised a 180-page book, including tutorials and 52 weeks of exercises to keep a person networking on the Web. She’s offering the book and an hour of guidance at a seminar called “Moxie Mafia: Social Media Success” at 5:30 p.m. July 8 at the Clarion Inn. Registration is $50 until today, then the price goes to $75.

Kettlewell’s goal with the session is to convince men and women in business they can improve their business relationships with social networking without sacrificing too much time.

“A lot of people say, ‘I can’t put another thing on my plate.’ I’m going to show you how to find the time, understand how to use social media and keep it up,” Kettlewell said.

Jan Farinetti is a member of Moxie Mafia and participates in the monthly Fab4um business and book discussion group that Kettlewell started in October.

She said both groups have helped her personally and professionally as an agent for United First Financial.

“We have homework, we work on things together, we create pages and blogs,” said Farinetti, who has profiles on Facebook, LinkedIn and Twitter.

“It has allowed me to sell around the world, to be able to create a business profile and a business utility where when someone contacts me, I can deal with them and really not even speak to them.”

Another member of the Moxie Mafia, Sally D’Agostino, works in sales at Clarion Inn but wanted to promote her art through social networking. D’Agostino has been the official artist of Mike the Headless Chicken for five years.

Through Facebook, she found fans and is now receiving orders for her artwork from all over the country.

To register for the July 8 seminar or to inquire about Moxie Mafia, call 985-4192, e-mail .(JavaScript must be enabled to view this email address) or check the Web.

Not surprisingly, Kettlewell has her own blog at


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