Ice cream entrepreneur shares credo with students

Jerry Greenfield, of Ben & Jerry’s ice cream, tells the story of his successful business at the MSC Entrepreneurship Day 2011 at the ballroom in the college center. Jerry explained their unconventional ascent to the top of the ice cream business in Vermont and later nationally.



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Jerry Greenfield, of Ben & Jerry’s ice cream, tells the story of his successful business at the MSC Entrepreneurship Day 2011 at the ballroom in the college center. Jerry explained their unconventional ascent to the top of the ice cream business in Vermont and later nationally.

Broke and sick of their jobs, longtime friends Ben Cohen and Jerry Greenfield decided to open an ice cream shop. They split the cost of a $5 correspondence course on making ice cream. They…




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