Insurer is seeking ‘Aha’ moments for TV commercial
The Mutual of Omaha Aha Moment Tour will come to Grand Junction on Tuesday for two days as part of a nationwide search by the insurance giant for people willing to play themselves in a 30-second TV commercial to air in 2015.
This is the fifth year Mutual of Omaha has sponsored the program.
Residents able to tell an appealing story about an “Ah-ha!” moment they experienced could win a spot in the commercial, said the producer, Ashley Castle.
An “Ah-ha” moment is usually a sudden realization of paradigm-altering import, Castle said.
Four crew members are traveling 9,300 miles in a custom, 34-foot Airstream trailer retrofitted as a mobile video recording studio, she said.
So far, more than 4,000 people have told their stories to the camera, which can be seen at mutualofomaha.com, company officials said.
In the past, a monthlong public vote on the Internet determines which stories will be featured in the campaign. More than 50 such commercials have aired since the tour started in 2009, officials said.
The 2014 tour kicked off in Redding, Calif., on May 12 and was scheduled to visit 20 cities in 20 states. After Grand Junction, the tour will stop in Pocatello, Idaho, Walla Walla, Wash., and Bend, Oregon, its last three destinations.
Go to ahamoment.com/tour, to register for a time slot in advance of the stop. Potential Mutual of Omaha spokesmen and women from Grand Junction can also stop by the trailer from 10 a.m. to 6 p.m. each day to “share their moment of inspiration, hope and catalytic change,” Castle said.
The trailer will be parked on Main Street in front of Fairfield Inn & Suites, 225 Main St., from 10 a.m. to 6 p.m. July 29 and 30.
“Over the last four years, we have been deeply moved and inspired by the many aha moments people from coast to coast have shared,” Senior Vice President John Hildenbiddle said in a news release.
“As we begin our fifth Aha Moment Tour, we are excited to collect and share these special moments. Whether big or small, funny or sad, surprising or inspiring, each one is unique, deeply personal and worthy of recognition,” Hildenbiddle said.