Mental health services provider changes name
Colorado West Regional Mental Health, a mental health service provider that has operated on the Western Slope for the past 40 years, is changing its name to Mind Springs Health.
The change is being made for two reasons, according to Colorado West spokeswoman Chriss Flynn.
First, Colorado West is closing out a five-year period of upgrades and improvements that saw a top-to-bottom transformation of the organization, she said.
Second, the stigma attached to the phrase “mental” continues to discourage people from seeking treatment they may need for conditions of the mind, she said.
For these reasons, management decided to forge a new brand for the organization under which all of its 13 outpatient facilities will be known, Flynn said.
“We wanted to have a uniformity of brand and name to go along with the uniformity of quality that we’ve been developing over the past few years,” she said.
“Most people had no idea what the organization was and what it did, and then, the people who did know, might have had an opinion about us that was formed somewhere in the previous 35 years when we were a very different organization,” Flynn said.
Mind Springs’ previous name for outpatient clinics was Colorado West Regional Mental Health, abbreviated to Colorado West, “which doesn’t really say what we are,” she said.
Just down the road from the Mind Springs Health campus in Grand Junction, for example, there is an accountant and an upholsterer that both use the phrase Colorado West in their name.
“People used to ask, ‘Are you an insurance carrier, are you a contractor?’ so we wanted a name that reflected the business that we did in a more approachable manner,” she said.
After much research and market testing, the organization found that the word “mind” represented the type of health services it provided without the negative connotation that comes with the word “mental.”
Also, the word springs is “rejuvenating and refreshing and fresh and that’s not only what we are as an organization but what we strive to do for our patients,” Flynn said.
Consistent with the organization’s overall name change, the Grand Junction psychiatric hospital it operates will be known as West Springs Hospital, she said.
In other news, Mind Springs announced newly elected board members, including Jerome Evans of Glenwood Springs, who now serves as chairman of the organization’s overarching board of directors. Also joining the overarching board is Brad McCloud and Carol Skubic, both of Grand Junction.
Mesa County Administrator Tom Fisher, who has an extensive background in government and the military, was elected to the organization’s psychiatric hospital board.
Retired pastor Carl Walker of Gypsum and communications professional Jeanette Darnauer were added to the organization’s mental health centers board.