New City Market goes eco-friendly

The new City Market store near Mesa Mall opens for business today.

A nod to the growing green and natural movement, both in terms of its products and its infrastructure, is evident from the moment the doors slide open at the newest City Market location.

The bright and open feel to the store is courtesy of the dozens of skylights that dot the ceiling.

Shoppers who immediately turn left and walk past the Starbucks kiosk will find the Optimum Wellness Solutions Center, a section featuring thousands of natural vitamins and body-care items. It’s the only City Market in the Grand Valley that contains such a shop.

If they veer right, they may notice the increased organic produce for which customers have been clamoring.

There is one eco-friendly aspect, however, that they may not notice when they browse the frozen-items section: the LED, motion-sensor lights in the freezer cases.

Four days after shuttering its longtime North Avenue location in the Eastgate Shopping Center, City Market today welcomes shoppers to its open-ceilinged, polished concrete-floored, 24-hour store at 630 24 Road.

It is the first City Market to open in the valley since the store at 200 Rood Ave. opened in 1990 and the first supermarket of any sort to open here since Safeway built a store at 681 Horizon Drive in 2002.

“The overall atmosphere is (employees are) very excited to be opening a new store,” said store manager Pat Mora, who moved over from the Rood Avenue location. “I think there’s a lot of pride that folks have to be able to work in a new store.”

Employees buzzed about the store Tuesday in advance of this morning’s opening, finishing stocking the shelves, arranging flower bouquets and preparing ingredients for the cakes to be slid into the display case.

City Market officials are banking on the store’s location to draw in shoppers from Mesa Mall, the heavily traveled western ends of Patterson Road and U.S. Highway 6&50 and visitors who enter town on Interstate 70 via 24 Road. The store also should capitalize as the 24 Road commercial corridor grows.

City Market representatives declined to specify Tuesday how much money the grocer invested in the new store, although a Daily Sentinel story in February indicated the store would cost $12 million to $15 million. The Grand Junction Area Chamber of Commerce recognized City Market on Tuesday for making $10 million in capital investments this year.

The 58,000-square-foot store will employ 148 people.


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