OnStar’s 100,000th crash activation happens in GJ

On Nov. 2, a 2007 GMC Yukon cruised through Grand Junction along Interstate 70. At 8 p.m., it slammed into a deer.

The OnStar global positioning device within the vehicle activated, and emergency responders were notified.

It seemed to be just another accident. But for General Motors it was a milestone. The collision marked the 100,000th activation of the OnStar automatic crash-response system. The first activation of OnStar for a crash was Nov. 11, 1996, in California.

To celebrate the milestone, GM executives held a media conference in Detroit that was broadcast on the Internet.

“One hundred thousand times OnStar has been there for our customers,” said Chet Huber, president of OnStar, which has 6 million subscribers in the United States and Canada.

The drivers of about half the vehicles equipped with OnStar actually subscribe to the service, Huber said. Traffic safety professionals said the information transmitted by OnStar sensors to first responders after an accident can make huge differences in the care received.


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