Ruby Canyon cycle shop reopens today; new owner was pro mountain bike racer
Ruby Canyon Cycles reopens today under new ownership, but the new owner is a familiar face to the biking community.
Former Mesa State College and professional mountain biker Ryan Cranston will run the shop at 301 Main St.
“This is something I wanted to do since I was little, when there were two or three trails at Lunch Loop,” Cranston said. “I’ve been in mountain biking my whole life.”
The shop, open 9 a.m. to 6 p.m. Monday through Saturday, was closed last week while the shop was remodeled. The grand opening is scheduled for March 14.
Cranston, a Grand Junction High School graduate, attended Colorado State University for two years and competed on its cycling team before returning to Grand Junction and completing his college education at Mesa State College. There, Cranston won the 2000 USA Cycling Division II downhill national championship to help Mesa State win the overall team title.
He competed professionally for four years all over the country. He had numerous podium finishes (top 3) in those four years, but he said he is most proud of the collegiate title.
Cranston worked at Ruby Canyon Cycles from 2001 to 2006 before taking a job designing products at Mountain Racing Products, 580 Westgate Drive. He recently purchased Ruby Canyon from previous owner Doug Bennett, whom Cranston will have on his staff. Cranston is retaining shop technicians Chad Diers and Mark Milliken as well.
“Ever since I left, I always felt the draw back,” Cranston said. “I enjoy the interaction with people and spreading the love for the sport.”
He said he loves the work environment, being around people excited about the same things that excite him.
“The people that come in here want to be here,” he said.
Cranston isn’t changing much, but customers may see a significantly different service area, which was revamped.
“I wanted our technicians to have the best, most clean and organized area with all the tools they need to do the job right,” he said. “We want to provide the best service in the entire valley. I believe the service provided in the back of the shop is the core to the business.”
Cranston and his staff have more than 70 years of experience in bikes, from retail to racing and manufacture.
“Everybody that works here is a passionate rider,” he said. “That allows us to field test products so we know how everything performs, so we can make recommendations.”
He will carry a new mountain bike with a 1x10-speed drive train. It has one front-chain ring and 10 rear-chain rings. Cranston developed the product at Mountain Range Products to simplify changing gears.
Ruby Canyon is keeping the same major brands of mountain and road bikes: Specialized and Yeti.
“Both are technology leaders and provide the most technologically advanced mountain bikes and road bikes on the market,” Cranston said.
He plans to offer a broader line of apparel, too.