Springhill Suites in downtown GJ targets younger clientele
Brothers Steve and Kevin Reimer were looking for a hotel that would appeal to young jet-setters.
They decided to make a Springhill Suites by Marriott their third downtown hotel franchise based on its modern look and abundant amenities. The five-story hotel, scheduled to open June 8 at 236 Main St., has a lobby-area bar open to guests and locals, a cylinder-shaped pool, and 100 rooms featuring colorful furniture and views of downtown and Colorado National Monument.
The Reimers run Main Street Suites, across the street at 225 Main St., and its next door neighbor, the Hampton Inn at 205 Main St. The other two hotels are more traditional in their features and color schemes.
“We were looking for something that would be complementary to our other hotels. This has a different feel. We hope it attracts a younger crowd,” Steve Reimer said.
The new hotel welcomes guests with an outdoor patio area facing Main Street complete with an outdoor gas fireplace. Inside the hotel, guests will see a bar in the center of the lobby, a seating area and check-in desk to the left and a breakfast buffet area to the right. The buffet area will be screened off after breakfast hours.
Also downstairs are a swimming pool and hot tub, a fitness room and a business center. There’s also a small board room on the ground floor and a storefront facing Third Street. The venue can hold a retail or restaurant venture, and Steve Reimer said the hotel is in talks to have a food-related business move in after the hotel is open.
The next four floors of the building hold suites with either one king-size bed or two queen-size beds. Each room has a couch, desk, mini-fridge, plus one bathroom with a shower and sink and one bathroom with a sink and a toilet.
“It makes it easier if two people have to get ready in the morning,” Steve Reimer said.
Even with opening a brand-new hotel on their minds, the Reimers are still thinking about change at their other two hotels. The Main Street Suites will become a Fairfield Inn eventually, and a third of the hotel’s bathrooms were remodeled within the last year. Remodeling work will continue until around Nov. 1, according to the Reimers. That work will include completely changing the hotel’s lobby and changing the look of its rooms.
All beds in the Hampton Inn have been replaced in the past six months, and the inn’s lobby will be remodeled in 2012.
The Reimers say the hotel business isn’t as booming as it was in 2008 and 2009, but 2011 is so far level with 2010 and the two existing downtown hotels have a lot of repeat business. Kevin Reimer said he hopes having more rooms downtown will allow nearby Two Rivers Convention Center to book larger conventions.
“We’ll be able to appeal to larger groups” with more downtown rooms, he said.