Sprouts opens GJ store today

DEAN HUMPHREY/The Daily Sentinel—Sprouts staff talk with prospective customers during a preview of the grocery store Tuesday night, when several hundred people were invited to look at merchandise and prices.



It looked like a plain old box of cereal. Not so fast, Fruita’s Heidi Williams said.

Pulling a box of Mom’s Best Cereals off the shelf Tuesday, Williams went straight to the label.

“No high fructose corn syrup,” she said. “No dyes.”

She noted one 20-ounce box was $1.50. It’s an unbeatable deal, the mother of two small children added.

Williams was one of several hundred people invited to walk around Sprouts Farmers Market for a special preview party Tuesday night before the grand opening at 7 a.m. today.

“We have been so excited” for the opening, said Williams, whose family shops at a Sprouts store in Denver whenever possible.

“I have never been disappointed by their quality or their prices,” she said.

Tuesday’s preview party gave guests the chance to sample food and walk around the store to see what Sprouts sells and at what price, at least through opening weekend.

Janet Little, the Sprouts nutritionist, is here for the opening and said she hopes people at least come see Sprouts’ options at all price points.

“We’re not a high-end expensive store,” Little said. “There are families who want to eat healthy but don’t want to pay outrageous prices.”

The perimeter of the store is the deli, meat counter, refrigerated produce wall, dairy area and freezer section. The middle of the store is consumed by fresh produce — “We are known for produce,” Little said — and bulk items such as dried fruit, nuts, and granola.

There is a range of all-natural meats and organic produce but not everything is organic.

Sprouts will source locally when possible, she said.

All gluten-free options are labeled, including a wide array of baking products.

Sprouts, 1450 W. Independent Ave., will be open daily 7 a.m. to 10 p.m., starting today.

Count Jessica and Linda Nickerson among the Grand Junction residents who not only attended Tuesday’s party but will be back today.

Jessica, 17, is a bagger, and she works the 7 a.m. to 3:30 p.m. shift today.

As a Type 1 diabetic, Jessica must watch what she eats, and since “I’m really into health food,” the chance to work at Sprouts was a perfect fit.

“The quality of the food” stood out to Jessica at Tuesday’s preview.

“What stands out to me are the prices,” her mother Linda said back. “I haven’t come across anything that I thought was way too high.”

As part of today’s opening celebration, the Grand Junction High School Drum Corps will perform at 10 a.m. as Mayor Bill Pitts cuts the opening ribbon. Sprouts donated $1,500 to the GJHS Band for new equipment and uniforms.

In addition, samples will be available and people can enter prize drawings, among other planned events.


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