Sun Biz: Neighborhood fitness facilities spur growth

EDDIE ELARI, right, and Keith Simkins are co-owners of the new Anytime Fitness, 2742 U.S. Highway 50, units 108-111, on Orchard Mesa.

It may be the clanking of barbells, or the first splash into the pool that draws you to the gym, and with the recent influx of fitness facilities in the Grand Junction area, it’s likely you can find one that fits with your lifestyle.

In the past three years, the number of gyms in the Grand Junction area has doubled, giving gym rats a healthy selection to choose from.

Anytime Fitness, in the Shoppes at Orchard Mesa, is the newest gym in town. The gym is part of a wave of “neighborhood gyms” that have fewer amenities but are conveniently located and more personal.

Anytime Fitness gives keys to its members, enabling them to access the club anytime, even when it’s not staffed. The fitness center’s grand opening is from 8 a.m. to 8 p.m.
May 13. Tours and membership information will be available at that time.

A second Gold’s Gym, scheduled to open July 1, is under construction in Clifton. It will be similar to the Gold’s Gym off U.S. Highway 6&50, near Rimrock Plaza, that opened last June.

For the time being, a smaller gym is available to Clifton Gold’s Gym members in the Peach Tree Shopping Center.

The Clifton Gold’s manager, Matt Makowski, isn’t worried that the influx of gyms has saturated the market.

“There’s always a demand for gyms, especially in the bad economy, when people need to keep their health,” Makowski said.

The competition does mean older gyms are being spruced up to keep their members.
Paula Reece, whose husband, Dale, owns both Crossroads Fitness Centers in Grand Junction, said Dale constantly updates the facilities.

“When something starts to get old, it gets changed. It’s tough in this industry. Things get old quick,” said Paula, a marketer for Crossroads.

The Grand Junction Athletic Club closed its doors in March after 30 years, in part because of the increasing competition in town. Athletic Club members had the option to transfer their membership to The Edge, which opened April 1 near the Grand Junction Regional Airport. There are limited amenities at the new facility compared to the Grand Junction Athletic Club.

All of the gym managers and owners agree the most important part of choosing a gym is finding one where you’re comfortable, that keeps you coming in and staying fit.

For women, that might be working out at Curves, which has had two locations in the valley for more than 10 years.

“You’re environment has an impact on your workout,” said Kelli O’Neal, owner of both Curves locations. “We’ve lost some people to other gyms, but if that’s where they’re going to be happier at, that’s where they need to be.”

The managers and owners agree each gym can find its niche in the market.

“We all compete, but we all coexist, too,” Paula Reece said.


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