Tour of the Moon cycling event expected to help area economy more this year

The 2013 edition of the Icon Lasik Tour of the Moon Grand Cycling Classic pumped $950,000 into the Grand Valley economy and this year’s event is set to push that amount to more than $1 million, event organizers said.

The 2013 revenue figures outpaced those of the 2012 event, which generated revenues of $743,000, organizers said in a press release.

Tourism represents the largest portion of the revenues from the event, more than $890,000, with local vendor income and nonprofit donations representing the remainder, the Tour of the Moon organizers said in a statement.

The 2014 event, which will be limited to 2,000 riders, already includes commitments of cyclists from 18 states and the United Kingdom.

The route includes the 23-mile Rim Rock Road across Colorado National Monument overlooking the Grand Valley. The event is conducted in early October and this year will be on Oct. 4.

Each participant’s entry fee includes a $10 donation, which is split between the Colorado Riverfront Commission and Bicycle Colorado.

Donations the first year totaled $20,774 and future events are expected to generate $30,000 in donations for these organizations. As many as seven nonprofit groups are given donations in exchange for their assistance and those donations amount to about $7,000, organizers said.


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