Trucking firm polishing its image

Company trying to rebrand itself ahead of land-use vote

Facing public opposition to allowing it to base itself on the northern bank of the Colorado River, Brady Trucking started lobbying the press and the public Wednesday, hosting a news conference at its garage.

Chuck Johnson, vice president of the Utah-based trucking company, said his company hopes to rebrand itself in Grand Junction in the event local residents and the Western Colorado Congress try to change the firm’s light-industrial zoning with an April referendum.

“We don’t haul hazardous materials,” Johnson said.

The Grand Junction City Council agreed during a September meeting to rezone land the company owns near the intersection of C 1/2 Road and 27 1/2 Road as light-industrial and industrial-office park.

Opponents of the rezoning, including former city planner Bennett Boeschenstein, have said they could ask voters to overrule the City Council and keep the riverfront in lower downtown free of industrial uses.

Orchard Mesa resident Janet Magoon, one of several people leading the petition drive against the industrial zoning, said organizers began distributing petitions Friday.

Should organizers collect enough signatures to refer the issue to voters, city residents would be asked two questions in April: Should we repeal the ordinance establishing the light industrial and industrial-office park zone zoning? And should we instead then zone property as mixed-use, which would limit what the company could do with its riverfront property?

“Whatever they zone, it is going to direct the activity down there for a long time to come,” Magoon said.

Brady Trucking brought its own television crew and public relations firm for the Wednesday event.

Johnson said Brady Trucking is trying to correct “misinformation” in the community.


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