United Way charts course toward $1.1 million

Pacesetters open wallets despite tough economy

50th anniversary United Way Campaign Co-Chairs Susan Alvillar(cq, right) a.k.a. Annie Oakley and Debe Colby(cq) a.k.a. Belle Starr at the United Way “How the West was One” event at the Museum of the West.



United Way of Mesa County launched its 50th annual fund-raising campaign Thursday with the goal of matching last year’s donations of $1.1 million.

Thirty-six early donors, known as “pacesetters” of the campaign, already have donated $478,113, which is 43 percent of this year’s goal. Pacesetters raised approximately $501,000 last year, according to Amanda Crysler, United Way’s development director.

But there are fewer pace-setters this year, because some companies that enrolled in the pacesetter group last year chose to wait for the official campaign kickoff this year. Crysler said she hopes more companies join the campaign before its end in February.

“Even if you have two to three people” you can join, Crysler said. “I think our smallest donor group is two people.”

Donations may not reach the $1.26 million raised in 2007, but campaign co-chairwoman Susan
Alvillar is confident the campaign is off to a good start and will keep going strong.

“We know times are tough, but pacesetters have really opened up their wallets,” Alvillar said.


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