United Way making final push to $1.2 million goal
The United Way of Mesa County is making its final push toward raising this year’s $1.2 million goal.
“If the campaign celebration were held today, we’d be a little over $100,000 short,” said Amanda Crysler, development director.
The drive is at 79 percent of its goal, which is 3 percent less than where it was at this time last year.
With only two weeks left to raise money, Crysler is still hopeful the nonprofit organization will reach its goal. Just to make sure, the first all-day “radiothon” will take place from 6 a.m. to 6 p.m. Friday on Cumulus radio stations 99.9 KEKB, Mix 104.3, Kool 107.9 and 95 Rock.
“We’re going to try to reach out to new individual donors and to educate the community about United Way,” Crysler said.
Throughout the day, listeners will hear testimony from local nonprofit organizations and from those directly helped by the United Way of Mesa County. The radiothon is necessary because this year’s campaign started strong but began to lose momentum as the year wore on, Crysler said.
“Our pacesetters fees started out higher than last year,” Crysler said, “but things can change so quickly with this economy.”
As the economy changes, so do the needs of the people in Mesa County. As less give, demand for the goods and services from local nonprofits increase.
Crysler said she’s noticed a trend this year in workplace campaigns of people who are donating giving more, while others who used to donate aren’t giving any.
“I want to remind people that 100 percent of what’s collected stays in Mesa County,” Crysler said. This money is important to local nonprofits who can use the money to seek other funding.
“It touches 50,000 lives in Mesa County. When you put it in that perspective, that’s a whole lot of people to help,” she said.
There’s a lot left to be counted before the final number is announced on March 1. Crysler is hoping the radiothon, and the new bank-draft donations available, will be enough to help the 54 local nonprofit organizations that rely on United Way funding.